Growing Consumer Awareness about the Health Benefits of Spirulina to Augment the Spirulina Market Growth


 

Spirulina is a nutritional supplement that can be
consumed by humans and other animals. It can be obtained from the three species
of cyanobacteria, such as Arthrospira maxima, Arthrospira fusiformis, and Arthrospira
platensis. Arthrospira is cultivated worldwide and is used as a whole food and
also in dietary supplements. It is available in various forms such as powder,
flakes, tablets, capsule, and liquid form. Spirulina grows naturally in the
alkaline waters of rivers, ponds, and lakes. Moreover, it is associated with
high nutritional value, such as Vitamin A, C, E, B1, B2, and B3 and
carbohydrates, protein, minerals, and essential lipids. Spirulina is widely
used as a feed supplement in poultry, aquariums, and aquaculture industries.



Growing awareness among consumers about the
health benefits (such as may control blood sugar, may improve muscle strength
and endurance, may reduce blood pressure, may have anti-cancer properties, and
may lower bad LDL and triglyceride levels) of spirulina is the major factor
driving the spirulina market growth. According to the International Diabetes Federation, in
2019, around 463 million people (aged 20 to 79 years) were living with diabetes
and the number is expected to reach 700 million by 2045. Moreover, considering
the health benefits of spirulina, many countries around the world are promoting
the production of spirulina, driving spirulina market growth.



Increasing demand for spirulina from the food
& beverages, pharmaceutical, and cosmetics industries is also expected to
drive the spirulina market growth. Moreover, increasing demand for naturally
derived food coloring agents aid the market growth. For instance, many
authorities such as the European Food Safety Authority and Food Safety and
Standards Authority of India have banned or lowered the acceptable daily intake
for synthetic food colors such as quinolone yellow (E104), ponceau 4R (E124),
and sunset yellow FCF (E110). The blue spirulina color is the most popular natural
food color and is widely used in the food & beverages industry.



In terms of geography, the spirulina market is
divided into six regions, such as North America, Asia Pacific, Europe, South
America, the Middle East, and Africa. Europe is expected to witness robust growth
in the market due to the increasing demand for naturally derived food colors in
the region. Moreover, Asia Pacific is expected to witness substantial growth in
the market due to the increasing demand for spirulina from vegetarian consumers
and the robust growth of the food processing industry in the region. According
to government surveys, around 23 to 37% of Indians are vegetarian.

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